Few sunglasses have occupied this type of storied area in American culture and history as Ray Bans.
From Presidents to movie stars, rock stars to artists, designers to runway models, there’s not much of a generation alive that can’t remember owning (or planning to own) some these iconic sunglasses.
While Ray Bans now can be viewed in the next generation of Hollywood style setters, the famed sunglasses had a much more practical and humble beginning.
Founded in 1937 by Bausch & Lomb, the 1st Ray Ban sunglasses are intended to the Usa Army Air Corp. The Army was looking for a sunglass to protect aviators from the damaging rays in the sun, but additionally a sunglass that might look elegant about the dashing airman of the day.
On May 7, 1937 Bausch & Lomb officially took out your patent around the ray ban canada sale.
The 1st sunglass to feature an anti-glare lens, the metal frame was extremely lightweight and created from gold-plated metal with two green lenses that filtered out UV rays.
The U.S. Army Air Corps pilots instantly took towards the sunglasses, earning Ray-Bans the moniker “Aviator Glasses” — a term which now describes all sunglasses with designs that are exactly like the initial Ray-Ban.
The Ray-Ban aviator achieved broader popularity during WWII, when General Douglas MacArthur was photographed in Ray-Ban aviator glasses landing around the beach inside the Philippines.
From their pragmatic beginnings offering airman defense against sunlight, Ray-Bans quickly became element of American fashion and popular culture when, in 1952, Ray Ban broke from traditional metal frames and created hard plastic frame called “The Ray-Ban Wayfarer.”
Now considered an innovative moment in eyewear design, the Wayfarer quickly become popular among both fringe as well as the well-heeled — crossing socio-economic and cultural borders — and attractive to a mass market that included debutantes and beatniks.
Ironically, the original Wayfarers were supposed to have been marketed to men … until women fell crazy about the sleek, shiny design that appeared to flatter any shape of face.
Soon the sunglasses begun to show up on everyone from Presidents and fashionable women to folk musicians and East Village Hipsters. Wayfarers were got a PR surge in when Audrey Hepburn’s Holly Golightly practically lived in the Wayfarers inside the 1961 movie Breakfast at Tiffany’s.
During the entire 50s and 60s, Ray Ban Wayfarers were the sunglass preferred by everyone from Bob Dylan, to Andy Warhol, James Dean, Marilyn Monroe, Roy Orbison, John Lennon and countless average American teenagers who just wished to look cool about the beach.
Ray-Bans popularity waned in the Seventies since the disco era ushered in extravagent eyewear, and designers like Dior and Yves St. Laurent entered the eyewear market.
From the mid-70s, Ray-Ban introduced a brand of “disco” inspired sunglasses in the mid-seventies, however it fell flat. However, a resurgence in popularity was only around the corner.
In 1982, Ray-Ban seemed to be around the cusp of your revival. Their ray ban 90 off produced a not-so-subtle appearance on John Belushi and Dan Akroyd from the The Blues Brothers movie. Despite wearing Ray Bans for nearly all of the film (Belushi actually only removes them once — when Carrie Fisher has a rocket launcher geared towards him), sales were still a paltry 18,000 pairs in 1980.
That most changed in 1982 when Ray-Ban signed a $50,000 each year contract to put Ray-Bans in movies and television shows. Between 1982 and 1987, Ray-Ban had placed their sunglasses in than 60 movies and television shows.
Your time and money repaid when Ray-Ban received their first big return thanks to Tom Cruise donning the classic Wayfarer inside the 1983 coming-of-age movie Risky Business.
Suddenly, Ray-Bans were cool again and also the company could hardly keep its Wayfarers in store.
In 1983, the corporation sold an incredible 360,000 pairs of your sunglasses. Inside the coming years, Ray-Bans would appear in some 80s hits, including Miami Vice, Moonlighting, and The Breakfast Club. Sales reached 1.5 million.
In the Eighties, Ray-Bans and Ray-Ban Wayfarers may be seen on everyone from Madonna to Michael Jackson, Elvis Costello, Morrissey, The Ramones, Blondie’s Debbie Harry, people in U2, and also other celebrities like Jack Nicholson and Vogue-Editor (and “The Devil Wears Prada” muse) Anna Wintour.
By the 1990s, Ray-Ban once more faced a slump as Grunge ditched the trends of your 80s and wrap-around sunglasses from manufacturers like Oakley became in-vogue. The corporation attempted to kick-start sales by updating the frame’s styling, however they fell flat.”
In 2007, Ray-Ban re-introduced the initial Ray-Ban Wayfarer design, but expanded the hue options beyond the traditional palette to add patterns like checks and camouflage and colours like navy, white, turquoise, red, and blue.
They also developed a type of multi-colored Wayfarer frames that combined colors like gold on black, white on black and red on tortoise-shell.
The strategy worked, and as soon as again, cheap ray ban sunglasses did actually stare you from the face each time you opened a fashion magazine or even a copy of folks.
After having a 10 year hiatus, Ray-Ban was dexjpky53 again as well as the initial Aviator-style, longtime connected with cops and pilots, began turning up on celebrities.
As the Ray-Band revival took hold, other designer eyewear manufacturers took notice and aimed to rush out their versions in the classic aviator and Wayfarer.
While their efforts brought a clearly retro-flair to 2009 eyewear, the genuine article which was started in 1937 and epitomizes the classic sunglass style persists.