People say that green is the new black. But don’t for just a moment feel that finding color inspiration naturally starts and ends together with the color green! Becoming environmentally friendly definitely holds great potential, especially if you think about how far this movement could go towards protecting nature and its beauty. However the degree in which color could be inspired by nature extends well beyond shades of green.
It’s diversity makes nature a never-ending way to obtain inspiration for new ideas and strategies to choosing color. Stop and think for a moment of your sheer number of natural landscapes which exist all over this world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a trip to the local farmer’s market are places with colors inspired naturally.
Most of the time nature’s hues don’t shock or invigorate. Instead, colors inspired naturally are comfy, inviting, and pleasing towards the eye. Subconsciously, we expect naturally-occurring color combinations to be this way because we’re used to seeing those colors together either naturally or while using the Pantone Formula Guide. Think earth tone browns and shades of blue that remind us of your earth and sky.
Stretch your imagination and target the way color combinations present in nature change together with the changing seasons. Picture an eco friendly tree-covered mountain range that becomes brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white through the winter months.
Now take that same rolling hill loaded with flowers and imagine the way it changes not from season to season, but daily. Picture in your head those vivid floral colors awash in shades of gray like a fierce thunderstorm approaches. Discover how even day-to-day modifications in the weather can trigger new bursts of color inspiration?
The next time you’re searching for an ideal color combination to your fashion or graphic designs, a client’s brand, or for the launch of a cool product that offers to save our planet, let nature inspire you. It’s everywhere you look regardless of whether you’re sitting in the midst a concrete jungle. Once you’ve discovered that perfect nature-inspired scene, matching those colors is not difficult with your Pantone color system!